Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
Why Twitter Cards and Facebook Open Graph aren't total wastes of time
Canonicalization, Robots, and Redirects
A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution