Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles: Click here for full archive
Optimising and Debugging Paid Advertisements
Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.
Strategic Principles in Paid Advertising
Rationed views, gas pedals, per person frequencies, when to trust platform reps