Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles: Click here for full archive
You need to bake two things into the heart of your web app: keywords and a clever scalable content creation strategy
Canonicalization, Robots, and Redirects
The general principles of targeting followed by a tour of the available options on the major platforms