Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles:
The Conversion Surgeon: A Guide to Conversion Rate Optimization
A High-Level Catalogue of The Main Areas to Fiddle With When Optimizing Your Conversion Rate
SEO Steps To Take Before Writing a Single Line of Code
You need to bake two things into the heart of your web app: keywords and a clever scalable content creation strategy
SEO on Each Individual Page
Rich snippets and all the basics about keywords in title tags, URLs, etc.