Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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A Thorough Guide to Website Copywriting

From psychology to rhetoric: copywriting tips for those who don't know what to say


Introduction to Paid Advertising

Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)


Email Marketing

The relevant laws, some growth-hackery tips, and suggestions about good emails to send