Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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SEO by Mitigating Duplicate Content Issues

Canonicalization, Robots, and Redirects


Optimising and Debugging Paid Advertisements

Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.


Strategic Principles in Paid Advertising

Rationed views, gas pedals, per person frequencies, when to trust platform reps