Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
The relevant laws, some growth-hackery tips, and suggestions about good emails to send
Tips for image choice, headline, and the body
SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.