Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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SEO in Image Search

SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.


Staying Organised When Advertising

How to structure campaigns, why to not delete data, when to schedule reviews


Strategic Principles in Paid Advertising

Rationed views, gas pedals, per person frequencies, when to trust platform reps