Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles: Click here for full archive
SEO in Image Search
SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.
Staying Organised When Advertising
How to structure campaigns, why to not delete data, when to schedule reviews
Strategic Principles in Paid Advertising
Rationed views, gas pedals, per person frequencies, when to trust platform reps