Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles:
A Thorough Guide to Website Copywriting
From psychology to rhetoric: copywriting tips for those who don't know what to say
A Tour of Targeting
The general principles of targeting followed by a tour of the available options on the major platforms