Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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Ad Creative Writing Basics

Tips for image choice, headline, and the body


Strategic Principles in Paid Advertising

Rationed views, gas pedals, per person frequencies, when to trust platform reps


SEO Through Backlinks

Email outreach, featuring famous people, and buying links?