Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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Introduction to Paid Advertising

Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)


SEO with Social Networks

Why Twitter Cards and Facebook Open Graph aren't total wastes of time


Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition