Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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Staying Organised When Advertising

How to structure campaigns, why to not delete data, when to schedule reviews


A Tour of Targeting

The general principles of targeting followed by a tour of the available options on the major platforms


Optimising and Debugging Paid Advertisements

Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.