Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles: Click here for full archive
Staying Organised When Advertising
How to structure campaigns, why to not delete data, when to schedule reviews
A Tour of Targeting
The general principles of targeting followed by a tour of the available options on the major platforms
Optimising and Debugging Paid Advertisements
Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.