Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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SEO with Social Networks

Why Twitter Cards and Facebook Open Graph aren't total wastes of time


Building an Advertising Ready Web Application (and other preparations for advertising)


SEO in Image Search

SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.