Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles: Click here for full archive
Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)
Why Twitter Cards and Facebook Open Graph aren't total wastes of time
Fun, example-filled guide, aimed at building intuition