Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


More Articles:

Strategic Principles in Paid Advertising

Rationed views, gas pedals, per person frequencies, when to trust platform reps


A Tour of Targeting

The general principles of targeting followed by a tour of the available options on the major platforms


SEO and Internationalisation

Separate language from territory; clarify your international site structure to Google