Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


More Articles: Click here for full archive

Introduction to Paid Advertising

Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)


Optimising and Debugging Paid Advertisements

Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.


SEO on Each Individual Page

Rich snippets and all the basics about keywords in title tags, URLs, etc.