Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


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SEO on Each Individual Page

Rich snippets and all the basics about keywords in title tags, URLs, etc.


Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


A Tour of Targeting

The general principles of targeting followed by a tour of the available options on the major platforms