Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


More Articles: Click here for full archive

The Conversion Surgeon: A Guide to Conversion Rate Optimization

A High-Level Catalogue of The Main Areas to Fiddle With When Optimizing Your Conversion Rate


SEO Through Backlinks

Email outreach, featuring famous people, and buying links?


SEO in Image Search

SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.