Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


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A Lasting Marriage: Lessons Learned After 7 Years With Google Analytics

A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution


Optimising and Debugging Paid Advertisements

Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.


Staying Organised When Advertising

How to structure campaigns, why to not delete data, when to schedule reviews