Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


More Articles:

Email Marketing

The relevant laws, some growth-hackery tips, and suggestions about good emails to send


SEO in Image Search

SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.


A Lasting Marriage: Lessons Learned After 7 Years With Google Analytics

A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution