Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


More Articles: Click here for full archive

SEO with Social Networks

Why Twitter Cards and Facebook Open Graph aren't total wastes of time


A Tour of Targeting

The general principles of targeting followed by a tour of the available options on the major platforms


Introduction to Paid Advertising

Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)