Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


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SEO Through Backlinks

Email outreach, featuring famous people, and buying links?


Introduction to Paid Advertising

Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)


SEO by Mitigating Duplicate Content Issues

Canonicalization, Robots, and Redirects