Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


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SEO by Mitigating Duplicate Content Issues

Canonicalization, Robots, and Redirects


SEO on Each Individual Page

Rich snippets and all the basics about keywords in title tags, URLs, etc.


SEO in Image Search

SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.