Just a very short message to direct you to my article on statistical significance over on the Kissmetrics blog. The emphasis is on intuitive means to understanding the key ideas.
Check Out My Guide to Statistical Significance on Kissmetrics
Fun, example-filled guide, aimed at building intuition
More Articles: Click here for full archive
A High-Level Catalogue of The Main Areas to Fiddle With When Optimizing Your Conversion Rate
Email outreach, featuring famous people, and buying links?
SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.