Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.
Rationed views, gas pedals, per person frequencies, when to trust platform reps
Tips for image choice, headline, and the body
The general principles of targeting followed by a tour of the available options on the major platforms
How to structure campaigns, why to not delete data, when to schedule reviews
Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)
The relevant laws, some growth-hackery tips, and suggestions about good emails to send
Separate language from territory; clarify your international site structure to Google
Why Twitter Cards and Facebook Open Graph aren't total wastes of time
Email outreach, featuring famous people, and buying links?
SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.
Canonicalization, Robots, and Redirects
Internal linking strategies, sitemaps, and HTTPS
Rich snippets and all the basics about keywords in title tags, URLs, etc.
You need to bake two things into the heart of your web app: keywords and a clever scalable content creation strategy
Data Validity Spot Checks, No-Delete Policies, Database Constraints, and Care with NULLs vs. FALSEs etc.
A bug hunting ritual that makes things a little easier
A simple technique to make your logs more useful when debugging
Presented in the form of 10 axioms
Or how to dramatically reduce training time, speed up recovery during disasters, and make future programmers love you
The most common source of bugs in web applications?
Learn to recognise the various bug breeds and build awareness of how they appear in packs.
A list of the various nooks and crannies needing backing up followed by a look at the most common failure modes of a backup system
Fighting inadequate exception notification– do your background queues, assistive servers, and OS report issues?
How the perfect unbuilt API already exists, floating in the zeitgeist, and how it is up you to pay attention to the totality in front of you
When starting a new website, is it better to choose domain.com or www.domain.com?
Why you should introduce a software layer close to your object relational mapper that formats attributes into clean, standardised forms
Why your code should be capable of remembering and replaying inputs in the event that something goes wrong
A tour of the traps and potholes that inhibit us from getting URL naming right
The most dangerous bugs are those you remain chronically unaware of–as all too often occurs with failing scheduled scripts
How it's all too easy to wind up with divergent time zones across a modern web stack
How hidden fees stack up so as to quadruple the cost of using online payments providers
7 Factors To Consider When Choosing How To Manage Your Web App's Credentials and Configuration Options
Or how to avoid frustration configuring, debugging, and rescuing servers and third-party services
Whereas updates *sometimes* bring improvements, they are *guaranteed* to bring changes. And, as any programmer knows, software is allergic to change.
Backdoors, interface hooks, explanatory dry runs, and deep reachability
Strategies for pinpointing and extricating indeterminacy from software tests.
Learn about representing money, rounding algorithms, and anticipating oddball transactions.
How to build a robust administrative area that'll help you automate away the boring and routine tasks involved in running a web site
Fresh mental models to help with finding the right targeting for your online advertising.
Fun, example-filled guide, aimed at building intuition
A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution
From psychology to rhetoric: copywriting tips for those who don't know what to say
A High-Level Catalogue of The Main Areas to Fiddle With When Optimizing Your Conversion Rate
An experiment in perception involving a taxonomy of typos.
Tips and tricks for snooping about your codebase with the Pry console. You'll learn how to view the source code of ANY method on demand, see global variables, or change "self" to another object.
Master the universal debugger commands "step" and "next" and learn how to crack open a Pry session at any point.
Unix/Command-Line level tools for making web-developers' lives easier– lsof, nslookup, gdb, tcpdump, ctags, ack, strace, and top
How Google Webmaster Tools, Google Search, New Relic, and email delivery reports can help you uncover errors in your web application
Many apps use Memcached in their infrastructure so it's important to know how to debug thorny caching errors.
Everything you ought to be looking at when interpreting the Rails built-in logs. Also looks at other logs, such as Amazon S3 access logs and scheduler logs.
Source control software gives us a unique insight into changes in code and the human intention behind them.
Why settle with the debugging tools built into Rails? Why not create your own custom tools to ease the load?
Chrome DevTools gives you yet another angle for debugging your software, especially the CSS and JS.
Lesser known tools built in to the standard stack - such as the middleware lister, Gemfile.lock, Ruby compiler checks, rails dbconsole
Feedback systems for finding errors in your web application.
Can handing your Facebook profile to a computer program make you more popular in real life?
Using spaced repetition systems to learn and retain technical knowledge.
The disadvantages of using Cucumber and its widespread use as a poor man's integration test.
Where I explain how to reproduce over 110 commands from Textmate in VIM.