Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
You need to bake two things into the heart of your web app: keywords and a clever scalable content creation strategy
Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)
Email outreach, featuring famous people, and buying links?