Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution
Fun, example-filled guide, aimed at building intuition
Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)