Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
The relevant laws, some growth-hackery tips, and suggestions about good emails to send
The general principles of targeting followed by a tour of the available options on the major platforms
A High-Level Catalogue of The Main Areas to Fiddle With When Optimizing Your Conversion Rate