Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles:
Introduction to Paid Advertising
Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)
A Thorough Guide to Website Copywriting
From psychology to rhetoric: copywriting tips for those who don't know what to say