Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
The general principles of targeting followed by a tour of the available options on the major platforms
SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.
Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.