Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution
Rich snippets and all the basics about keywords in title tags, URLs, etc.
The relevant laws, some growth-hackery tips, and suggestions about good emails to send