Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
Email outreach, featuring famous people, and buying links?
Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)
From psychology to rhetoric: copywriting tips for those who don't know what to say