Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles: Click here for full archive
Optimising and Debugging Paid Advertisements
Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.
The Conversion Surgeon: A Guide to Conversion Rate Optimization
A High-Level Catalogue of The Main Areas to Fiddle With When Optimizing Your Conversion Rate