Non-Traditional Ways of Thinking About Targeting on

Fresh mental models to help with finding the right targeting for your online advertising.

More Articles:

SEO Steps To Take Before Writing a Single Line of Code

You need to bake two things into the heart of your web app: keywords and a clever scalable content creation strategy

Introduction to Paid Advertising

Where I try to convince you that advertising isn't always an annoyance (and that you shouldn't be afraid of ad blockers)

SEO Through Backlinks

Email outreach, featuring famous people, and buying links?