Just a short message to direct you to my article on targeting over on Inbound.org.
Non-Traditional Ways of Thinking About Targeting on Inbound.org
Fresh mental models to help with finding the right targeting for your online advertising.
More Articles:
A Tour of Targeting
The general principles of targeting followed by a tour of the available options on the major platforms
SEO in Image Search
SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.
Optimising and Debugging Paid Advertisements
Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.