Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


More Articles:

A Tour of Targeting

The general principles of targeting followed by a tour of the available options on the major platforms


SEO in Image Search

SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.


Optimising and Debugging Paid Advertisements

Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.