Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


More Articles: Click here for full archive

Optimising and Debugging Paid Advertisements

Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.


Staying Organised When Advertising

How to structure campaigns, why to not delete data, when to schedule reviews


Strategic Principles in Paid Advertising

Rationed views, gas pedals, per person frequencies, when to trust platform reps