Just a very short message to direct you to my article on statistical significance over on the Kissmetrics blog. The emphasis is on intuitive means to understanding the key ideas.
Check Out My Guide to Statistical Significance on Kissmetrics
Fun, example-filled guide, aimed at building intuition
The relevant laws, some growth-hackery tips, and suggestions about good emails to send
Fresh mental models to help with finding the right targeting for your online advertising.
A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution