Just a very short message to direct you to my article on statistical significance over on the Kissmetrics blog. The emphasis is on intuitive means to understanding the key ideas.
Check Out My Guide to Statistical Significance on Kissmetrics
Fun, example-filled guide, aimed at building intuition
This external article was originally part of my Entreprenerd: Marketing for Programmers book, most of which is available to read for free on jackkinsella.ie
More Articles: Click here for full archive
Ways metrics mislead you; how to overcome low reach/low quality score/high CPC etc.
How to structure campaigns, why to not delete data, when to schedule reviews
Rationed views, gas pedals, per person frequencies, when to trust platform reps