Just a very short message to direct you to my article on statistical significance over on the Kissmetrics blog. The emphasis is on intuitive means to understanding the key ideas.
Check Out My Guide to Statistical Significance on Kissmetrics
Fun, example-filled guide, aimed at building intuition
More Articles: Click here for full archive
A deep guide to developing a loving relationship founded on clean data, great communication, and appropriate caution
Tips for image choice, headline, and the body
A High-Level Catalogue of The Main Areas to Fiddle With When Optimizing Your Conversion Rate