Check Out My Guide to Statistical Significance on Kissmetrics

Fun, example-filled guide, aimed at building intuition


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SEO at the Whole Website Level

Internal linking strategies, sitemaps, and HTTPS


SEO in Image Search

SEO-ed *text* enters you into the main event, but you might also want to compete in Google’s alternative races, such as Google Images, Google Videos, or Google Maps.


SEO Through Backlinks

Email outreach, featuring famous people, and buying links?